Which MRV Partner fits your supply chain?

Monitoring, Reporting, and Verification (MRV) providers are no longer just an ESG tick-box. With the right partner, companies can build resilience, strengthen credibility, and unlock finance. Yet as the market evolves, and choosing the right provider can be as challenging as generating data itself.

Originally developed to measure greenhouse gas (GHG) emissions, the role of MRV platforms in agriculture extends far beyond carbon. They must capture complex, farm-level variables such as biodiversity, water, and soil health – realities that standard tools in other industries cannot address.

Through specialist expertise and adaptable technology, MRV providers collect robust data that meets the requirements of frameworks such as SBTi FLAG or EU’s CSRD. More importantly, they provide a foundation for environmental and economic resilience: unlocking financial mechanisms, mitigating risk in the supply chain and supporting continuous improvement at farm level.

What’s changing in the market?

• Top food brands already rely on MRV partners, monitoring millions of hectares for climate and regenerative outcomes.
• In the EU, MRV providers are aligning with the Carbon Removal Certification Framework introduced in 2024, which defines guardrails for carbon removals on the voluntary carbon market. Others comply with increasingly strict private certifications.
• European players focus on optimising supply chains and achieving compliance with CSRD and CRCF. North American platforms focus on voluntary carbon market integration.
• The most effective systems now link data directly to financial and risk outcomes, not just reports.

Who are the main MRV Players?

As the market is evolving fast, it can be tricky to select the right provider. While each MRV platform brings a different focus – from smallholder solutions to large-scale regenerative programmes – it’s important to evaluate those strengths with your company’s own sustainability strategy and reporting requirements.

We created a non-exhaustive list of the main providers enabling traceability and targeted improvements at scale to help you get an overview.

MRV Provider	About	Hectares served (self-reported)
Agreena (Hummingbird)	Leading European firm from Denmark, covering carbon, soil health, biodiversity, and water	4.500.000 ha transitioning to regenerative agriculture
Indigo	US-based firm strong on the US market, active globally	2.800.000+ ha enrolled in sustainability programs
Regrow	US-based global player active on all continents, serving many multinationals	no total number named (>300,000 ha)
Agoro Carbon	A Yara company focusing on the US and Brazil	1,000,000+ hectares enrolled
Seqana	Specialist in soil organic carbon (SOC), replacing costly soil sampling with advanced modelling	1,000,000 hectares serviced with SOC sampling design
Klim	Strong player in Germany, expanding to UK	900.000+ ha registered on platform
InSoil	Lithuanian firm with strong European presence, focusing on small-to-mid sized farms	800,000 hectares enrolled
SourceTrace	Offers solutions for smallholder farming in developing countries	no total number named (>300,000 ha)
Trinity AgTech	UK-based firm partnering with Bayer, expanding in Europe and Brazil	no total number named (>150,000 ha)

Selecting the right MRV partner for your business can generate real business value through sustainability. At ELFIN Consulting, our team has hands-on experience implementing MRV systems for agricultural supply chains, aligning with both business and regulatory requirements. If you are considering which MRV provider fits your business best, reach out to our expert Michael Kühnen.